The hospitality industry is no longer just talking about sustainability, it’s putting it into action.

In her article “Going Green” published in Today’s Hotelier, Elsbeth Russell highlights how hotels are accelerating their GoingGreen efforts, reshaping operations to meet rising guest expectations for eco-conscious travel.

Among the top initiatives gaining traction:

• Energy Efficiency: Smart HVAC systems, LED retrofits, and automated building controls are cuttingboth costs and emissions.

• Waste Reduction: From composting programs to eliminating single-use plastics, hotels are takingvisible steps toward zero waste.

• Water Conservation: Low-flow fixtures, water-wise landscaping, and digital monitoring are helpingproperties conserve millions of gallons annually.

• Green Certifications: Properties with LEED and WELL ratings are seeing stronger demand, as travelers increasingly book with sustainability in mind, even at a premium.

• Culture Shift: Sustainability training is moving beyond the operations team, with both staffand guests engaged in reducing environmental impact.

For the industry, the shift is clear: hotels are prioritizing partners who can delivercarbon-neutral solutions that align with their environmental commitments.

At GCSTIMES, we’re proud to support this movement with Carbon-Neutral Hotel Solutions, from eco amenities to sustainable procurement strategies, helping hotels reduce impact while enhancing the guest experience.