At the 2025 MENDUNER AWARDS CEREMONY, GCS Times was once again honored with the “BEST PARTNERSHIP OF 2025”— marking its fourth consecutive win! This influential event, jointly hosted by MENDUNER and HUO MIAO XIAO QI, with guidance from CHINA TOURIST HOTEL ASSOCIATION HR BRANCH, was held at the Sofitel Hangzhou Yingguan, gathering over 400 industry elites to explore innovation in hospitality.

Under the theme “MANIFEST PIONEERING” the ceremony served as a launchpad for cutting-edge products and forward-thinking concepts. GCS Times showcased its three flagship brands — GCS (carbon-neutral/degradable smart sustainable key cards), AUROkeys (creative and uniquely shaped key cards), and SPLUS (hotel smart locks) — all of which drew widespread attention at the multi-scenario area.

Green Pioneer: GCS Empowers Sustainable Practices

As the green transformation wave surges through the hospitality industry, “low-carbon services” are emerging as the new benchmark. Since 2015, GCS Times has strategically focused on environmental protection, dedicating itself to R&D of eco-material technologies. Its lineup of eco wooden key cards, plant-based leather key cards, PLA key cards, and fabric key cards cater to perse consumer needs while reducing carbon emissions by over 50% compared to traditional PVC counterparts.

Notably, the GCS key card is the world’s first to be ISO14068-certified as carbon neutral. Data shows that using 1 billion of these cards annually can offset approximately 49,000 tons of CO₂ emissions, equivalent to planting 2,722,222 trees.

Creative Empowerment: AUROkeys Redefines Guest Experience

Blending creativity and technology, AUROkeys is built on the philosophy of “Tech + Art.” The brand pushes the boundaries of traditional smart cards, introducing imaginative aesthetics and perse materials to redefine product possibilities and elevate guest experiences.

We have launched a co-branding "City-Themed Key Card" series, drawing inspiration from iconic Guangzhou elements like the Canton Tower, Qilou architecture, and yum cha culture. This allows guests to begin an immersive cultural journey the moment they check in with the card.

Smart Upgrade: SPLUS Unveils New Access Control Solutions

In response to evolving market dynamics, GCS Times has expanded its portfolio by launching SPLUS, a brand of smart door locks that delivers integrated hotel access control and management solutions.

Combining intelligent hardware R&D with innovative industrial design, SPLUS offers secure yet stylish smart locks. Its patented adaptive lock structure significantly shortens installation time, while its integrated smart platform and mobile app enhance operational efficiency — bringing long-term value to hoteliers.

This four-time recognition underscores the industry’s affirmation of GCS Times’ commitment to quality, innovation, and deep hospitality expertise. Currently, our service network spans 141 countries, with partnerships in over 100,000 hotels.

Looking ahead, GCS Times will continue to fuel the hospitality industry with innovation and lean management, spearheading a new era of digital and intelligent transformation across the hospitality industry.